With a name derived from “Centella Asiatica” and a pledge to “keep skin moisturized for 24 hours,” the Korean brand Centellian 24 fully harnesses Dongkook Pharmaceutical’s decades-long research on vegetables to produce its own high-performance, botanically-derived skincare range. Its products run from toners and sheet masks to serums and creams. The brand’s flagship Madeca line is formulated with nourishing TECA (Titrated Extract of Centella Asiatica) to strengthen and safeguard the skin. Centella 24’s bestsellers include Madeca Toning Essence Treatment, an anti-aging essence designed to reverse daily damage to the skin. Madeca Skin Emulsion, an effective emulsion infused with TECA to soothe, firm and revitalize tired and irritated skin; The Madeca Cream UV Formula is a sunscreen with added brightening and anti-wrinkle benefits. All Centellian 24’s products are 100% made in Korea.

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