The name 'Etude' means 'beautiful study of Chopin' in French.
So their main colour is pink. Because most women like pink. The pink colour is related to princess fantasy from women's childhood. Also, Etudehouse's brand slogan is "All of you are born as a princess!" They make the Princess Fantasy a reality. And they support their customer enjoy make up like playing and having fun rather than consider as a repetitive boring routine. By various colours, satisfying quality, adorable design. To make all girls in this world sweet with fun items of Etude!