One of Korea's most representative and luxurious beauty brands, Sulwhasoo focuses on enhancing women's skin to reflect their beauty within. Korean herbal medicine ingredients are the key elements behind premium formulas to rejuvenate skin and keep it healthy, balanced and radiant. Among the brand's most famous products are the First Care Activating Serum, the Concentrated Ginseng Renewing Eye Cream EX, the Perfecting Cushion EX and the Concentrated Ginseng Renewing Cream EX, an anti-aging face cream infused with red ginseng and retinol to strengthen the skin barrier and reduce fine lines. Featuring Korean aesthetics such as calligraphy and traditional symbols in the product design and packaging, Sulwhasoo skin care products take you on a journey into Korean tradition and beauty.