Korean skin care brand PURITO uses the English word “purify” and the Korean word for “soil” as inspirations for its name and principles. Eco-friendly and cruelty-free, PURITO constantly strives to improve its hypoallergenic, chemical-free and affordable products. The brand uses natural ingredients in its skin care range which is made in Korea. Bestsellers include the Cica Clearing BB Cream, Fermented Complex 94 Boosting Essence, Centella Green Level Recovery Cream, Centella Green Level Buffet Serum and Centella Unscented Serum.