Pursuing innovation beyond simplicity, MISSHA offers super functional skincare using the newest technologies. MISSHA brings innovation to skincare by combining undiluted extract-level ingredients, microparticles technology and a super light-weight texture that feels weightless. In makeup, MISSHA aims to achieve sensible yet bold and simple beauty with a daring approach to original colours challenging customers to think about the true essence of a cosmetic product.

Korean beauty brand MISSHA offers a wide variety of products in its skincare, body care, makeup, fragrance and hair care lines. Starting as a beauty website over 20 years ago, the company has grown into a global brand that makes affordable, high-quality beauty products within reach of women everywhere.