Launched in 2000, Innisfree is a Korean cosmetic brand. Innisfree products are made from sustainably sourced natural ingredients from Jeju Island in South Korea. Innisfree skincare products are made with an average of 80% naturally derived ingredients, and all products are formulated without harmful ingredients. Ingredients used include green tea, seaweed, orchid, volcanic clay and more from South Korea's volcanic and mineral-rich Jeju Island. Innisfree engages in fair trade practices to promote higher environmental standards and sustainability. Innisfree's concept is inspired by William Butler Yeats' poem, The Lake Isle of Innisfree, which expresses the desire to leave urban life for a beautiful, peaceful island.